Reference
Inventory & rules
The data orchestration decisions are made against.
| Domain / platform | Channel | Daypart | Audience | Capacity | Utilisation | Unsold | Buyable value |
|---|
Linear capacity is measured in TVR (television rating points) at £3,000 per TVR; digital capacity is measured in impressions at £100 CPM. Buyable value is the rate-card worth of the unsold remainder — the ceiling any recommended split is assessed against.
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